The CEO Financial Intelligence Program
Master Strategic Decisions
Align Financial Goals
Drive Growth
Unlock your potential as a financially intelligent leader. Drive sustainable growth, allocate capital wisely, mitigate risks effectively, and align every decision with your long-term vision. A 6-week live strategic finance program by recognized business financial strategist Oana Labes.
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Ensure Financial Health and Resilience
Connect business decisions with their impact on critical financial performance metrics, to proactively address challenges and leverage opportunities.
Drive Value Through Capital Allocation
Optimize resource allocation to align with strategic goals, ensuring sustainable growth and stakeholder value creation.
Lead Strategic Financial Conversations
Engage effectively with internal and external stakeholders to challenge assumptions and ensure decisions align with the company’s strategic goals.
Why This Program?

Decision Making Blind Spot
Many leaders don't fully understand how their decisions—on products, financing, investments, markets, or talent—impact the company's financial health.

Delegation Dilemma
Most CEOs delegate financial strategy to their CFOs, uncomfortable with numbers and unaware of how their misaligned goals or unchecked assumptions can derail the business value.

Misguided Decision-Making
As a result, they make decisions based on gut and in isolation, missing critical financial implications that could mean the difference between sustained growth and strategic collapse.
The Consequences of Financial Ignorance
Lost Opportunities and Business Value
Missed chances for growth, expansion and increased valuation due to the lack of strategic financial insight.
Suboptimal Resource Allocation
Lost profitability and inefficient use of company resources leading to significantly wasted potential.
Lack of Resilience and Preparedness
Inability to mitigate risks, protect business value and stay prepared to tackle challenges and turn them into opportunities.
Eroded Stakeholder Trust
Loss of confidence from investors, board members, lenders and employees leading to degraded influence and lost business value.
Most CEOs Struggle to Make Informed Decisions

1

Limited Financial Fluency
CEOs often lack the skills to interpret financial statements, analyze performance, and connect numbers to strategic decisions, leaving them unable to effectively assess risks, opportunities, and the impact of their choices.

2

Disconnected from Drivers
While CEOs excel at vision and strategy, they often struggle to tie day-to-day operational decisions to their impact on essential financial metrics such as cash flow, profitability, and return on investment, risking inefficiencies and missed opportunities.

3

Overwhelmed by Complexity
The vast array of financial data and performance metrics can be daunting, making it difficult to know what to focus on and how to synthesize insights for informed decision-making.
The CEO Financial Intelligence Program is the Solution
Build Financial Acumen
Empower yourself to make bold, informed decisions based on solid financial understanding.
Drive Alignment
Ensure every move across your leadership team supports long-term value creation.
Unlock New Confidence
Become a CEO capable of seeing the big picture while mastering the most critical financial details.
The CEO's True Edge
Financial intelligence empowers CEOs to make strategic decisions that drive sustainable cash flows and sustainable stakeholder value.

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2

3

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5

1

Sustainable Cash Flow
Investor confidence, board buy-in

2

Resilient Supply Chains
Supply chain stability and optimization

3

Efficient Operations
Cost control and productivity gains

4

Satisfied Customers
Customer loyalty and brand reputation

5

Engaged Employees
Motivation, productivity, and retention
Who Is This Program For?
Ambitious CEOs
Want to move beyond surface-level financial knowledge and truly understand the numbers that drive their businesses.
Big Picture Thinkers
Struggle to balance big-picture thinking with detailed but still strategic financial decision-making.
Team Leaders
Need frameworks and insights to align their leadership team and optimize capital allocation.
What Makes This Program Different?
Financial Intelligence Focus
Exclusively focused on the strategic financial intelligence CEOs needs to thrive, unlike other programs that focus on leadership, or team capabilities development.
CEO-Centric Approach
This isn't about becoming your CFO. It's about becoming a financially intelligent CEO who can challenge assumptions, align strategy with resources, protect and grow value.
Unparalleled Teaching Resources
The program is delivered using exclusive infographics proven to simplify complex concepts and provide CEOs with the practical tools needed to make better decisions and drive growth.
This exclusive and live program is designed specifically for CEOs who want to accelerate their financial intelligence and scale their leadership in only 6 weeks.
Don't wait to secure your spot or you will miss out.
What You'll Achieve

1

Evaluate the Financial Health of Your Organization
Strategically read, understand and assess financial statements, ratios, and cash flow to understand where your business stands.
Learn to see opportunities and risks within your industry through their financial impact on the business statements, ratios and cash flows.

2

Align Capital Allocation with Strategy
Define strategic objectives through financial performance drivers. Learn to quantify the financial impact of business events.
Use strategically integrated frameworks to prioritize opportunities, balancing short-term needs with long-term growth.

3

Navigate Risk and Make Data-Driven Decisions
Build financial resilience by understanding risk factors and mitigation strategies.
Learn to evaluate forward-looking scenarios to stay prepared for market shifts or internal challenges.

4

Collaborate Effectively with Your CFO and Board
Master the art of asking the right financial questions.
Lead discussions that align everyone toward the company's long-term goals.
Key Program Highlights
Tailored Strategic Content for CEOs
Learn actionable insights and tools designed exclusively for the strategic needs of decision-makers.
Visual Frameworks
Leverage a suite of visual frameworks to help effectively communicate and retain critical concepts.
Exclusive Community
Connect with like-minded CEOs who share your ambition and drive to lead smarter with financial intelligence.
Immediate Impact
Gain insights you can apply to your business from day one.
The Cost of Inaction

Missed Opportunities
How many opportunities have you left on the table because you didn't understand the financial risks—or rewards?

Uninformed Decisions
How many times have you deferred to your CFO without fully understanding their recommendations?

Unrealized Value
How much value could you be leaving on the table because you're not leveraging financial intelligence to make the right decisions?
Meet Your Coach
Oana Labes is a globally recognized business financial strategist with a mission to empower millions of CEOs, CFOs, and executive teams with the strategic financial intelligence needed to drive growth, resilience, and lasting enterprise value.
With over 350,000 LinkedIn followers and a viral digital presence, Oana’s insights have reached over 130,000,000 professionals across the world, helping leaders transform their approach to financial planning.
Her financial training programs, courses and materials are rooted in deep real-world experience. She founded Financiario to bring real-time, automated, CFO financial intelligence, forecasts, reports and dashboards to small and mid-market companies, enabling them to align their financial strategy and business objectives and drive sustainable business value.
As a designated Chartered Professional Accountant (CPA) with an MBA from one of Canada’s top universities, Oana brings deep expertise in strategic financial planning, capital financing, and executive decision-making. Her work with hundreds of companies, from startups to $200M enterprises, has established her as a leading voice in redefining what it means to be a financially intelligent leader.
Next Cohort Starts Winter 2025
Limited Seats Available
Apply today to join the CEOs who are transforming their leadership and creating lasting value through financial intelligence.
Be the Leader Your Business Needs
Your business deserves a leader who understands the numbers. Be that leader.
4 Key Components of the CEO Financial Intelligence Program
Weekly Masterclasses
Live, 90-minute masterclasses every week for 6 weeks
Weekly Q&A
Live Q&A group coaching sessions every week for 6 weeks
Infographics Toolkit
Exclusive toolkit packed with infographics & worksheets
Community
Join a community of peers leading with financial intelligence
The CEO Financial Intelligence Program Curriculum

1

Week 1: Building the Foundation
Financial Intelligence for CEOs, Understanding Business and Shareholder Value

2

Week 2: Evaluating Financial Health
Reading and Interpreting Financial Statements, Deriving Critical Insights

3

Week 3: Strategic Objectives and Capital Allocation
Driving Strategic Objectives through Financial Performance Targets, Capital Allocation as a CEO Superpower

4

Week 4: Budgeting, Forecasting and Risk Management
Budgeting as a Tactical Tool, Monitoring the Right Metrics, Financial Risk Management

5

Week 5: Leadership and Communication in Finance
Communicating Financial Insights, Challenging Assumptions, Managing the CEO-CFO Dynamic

6

Week 6: Advanced Decision-Making Frameworks
Linking Strategy to Execution through the Right Performance Drivers and Frameworks
Investment
For Individuals:
  • $2,500 upfront or $3,000 in 2 bi-weekly installments
  • Gain access to the full curriculum, live sessions, materials
  • Gain access to weekly live financial intelligence Q&A
  • BONUS: 2x self-paced video masterclasses (8+ hours)
  • BONUS: 10 Essential Cheat Sheets and Checklists
  • LIMITED UPGRADE: Private 1-1 Coaching (contact to inquire)
  • LIMITED UPGRADE: Full Library Access (contact to inquire)
Add Your Team:
  • $1,000 per additional team member.
  • Accelerate results by involving your executive team in the program.
  • Contact us to arrange.
Still Deciding?
Join a Live CEO Strategy Session and dive deeper into the program with these exclusive sessions where you will:

Get an in-Depth Program Overview
Offer an in-depth overview of the curriculum and structure.

Explore Critical Challenges
Explore the critical financial intelligence challenges CEOs face today.

Have your Questions Answered
Answer your specific questions about the program and its outcomes.
Transform Your Leadership Today
Frequently Asked Questions (FAQs)

What exactly is the CEO Financial Intelligence Program?

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How is this program different from other CEO training programs?

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Is this program suitable for CEOs without a financial background?

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Can this program help me challenge my CFO’s recommendations?

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How much time will I need to dedicate to this program?

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Is the program relevant to CEOs of all industries?

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Can my executive team join the program?

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What happens if I miss a live session?

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Will I receive personalized coaching?

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What if I don’t see results?

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What kind of ROI can I expect from this program?

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