The CEO Financial Intelligence Program
Master Strategic Decisions
Align Financial Goals
Drive Growth
Unlock your potential as a financially intelligent leader. Drive sustainable growth, allocate capital wisely, mitigate risks effectively, and align every decision with your long-term vision. A 6-week live strategic finance program by recognized business financial strategist Oana Labes.
See Program Content
Ensure Financial Health and Strength
Connect business decisions with their impact on critical financial performance metrics, to proactively address challenges and leverage opportunities.
Drive Value Through Capital Allocation
Optimize resource allocation to align with strategic goals, ensuring sustainable growth and stakeholder value creation.
Lead Strategic Financial Conversations
Engage effectively with internal and external stakeholders to challenge assumptions and ensure decisions align with the company’s strategic goals.
The January 2025 Cohort Has Already Started.
Your business deserves a leader who understands the numbers. Be that leader.
Limited Seats Available
Add your name to the waitlist to join CEOs and executive leaders who are transforming their leadership and creating lasting value through financial intelligence.
Why This Program?

Decision Making Blind Spot
Many leaders don't fully understand how their decisions—on products, financing, investments, markets, or talent—impact the company's financial health.

Delegation Dilemma
Most CEOs delegate financial strategy to their CFOs, uncomfortable with numbers and unaware of how their misaligned goals or unchecked assumptions can derail the business value.

Misguided Decision-Making
As a result, they make decisions based on gut and in isolation, missing critical financial implications that could mean the difference between sustained growth and strategic collapse.
The Consequences of Financial Ignorance
Lost Opportunities and Business Value
Missed chances for growth, expansion and increased valuation due to the lack of strategic financial insight.
Suboptimal Resource Allocation
Lost profitability and inefficient use of company resources leading to significantly wasted potential.
Lack of Resilience and Preparedness
Inability to mitigate risks, protect business value and stay prepared to tackle challenges and turn them into opportunities.
Eroded Stakeholder Trust
Loss of confidence from investors, board members, lenders and employees leading to degraded influence and lost business value.
Most CEOs Struggle to Make Informed Decisions

1

Limited Financial Fluency
CEOs often lack the skills to interpret financial statements, analyze performance, and connect numbers to strategic decisions, leaving them unable to effectively assess risks, opportunities, and the impact of their choices.

2

Disconnected from Drivers
While CEOs excel at vision and strategy, they often struggle to tie day-to-day operational decisions to their impact on essential financial metrics such as cash flow, profitability, and return on investment, risking inefficiencies and missed opportunities.

3

Overwhelmed by Complexity
The vast array of financial data and performance metrics can be daunting, making it difficult to know what to focus on and how to synthesize insights for informed decision-making.
The CEO Financial Intelligence Program is the Solution
Build Financial Acumen
Empower yourself to make bold, informed decisions based on solid financial understanding.
Drive Alignment
Ensure every move across your leadership team supports long-term value creation.
Unlock New Confidence
Become a CEO capable of seeing the big picture while mastering the most critical financial details.
The CEO's True Edge
Financial intelligence empowers CEOs to make strategic decisions that drive sustainable cash flows and sustainable stakeholder value.

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5

1

Sustainable Cash Flow
Investor confidence, board buy-in

2

Resilient Supply Chains
Supply chain stability and optimization

3

Efficient Operations
Cost control and productivity gains

4

Satisfied Customers
Customer loyalty and brand reputation

5

Engaged Employees
Motivation, productivity, and retention
Who Is This Program For?
Ambitious CEOs and Owners
Want to move beyond surface-level financial knowledge and truly understand the numbers that drive their businesses.
Big Picture Thinkers
Struggle to balance big-picture thinking with practical but still strategic financial decision-making.
Team Leaders
Need frameworks and insights to align their leadership team and optimize capital allocation.
What Makes This Program Different?
Financial Intelligence Focus
Exclusively focused on the strategic financial intelligence CEOs needs to thrive, unlike other programs that focus on leadership, or team capabilities development.
CEO-Centric Approach
This isn't about becoming your CFO. It's about becoming a financially intelligent CEO who can challenge assumptions, align strategy with resources, protect and grow value.
Unparalleled Teaching Resources
The program is delivered using exclusive infographics proven to simplify complex concepts and provide CEOs with the practical tools needed to make better decisions and drive growth.
This exclusive and live program is designed specifically for CEOs and executive leaders who want to accelerate their financial intelligence and scale their leadership in only 6 weeks.
Don't wait to secure your spot or you will miss out.
What You'll Achieve

1

Evaluate the Financial Health of Your Organization
Strategically read, understand and assess financial statements, ratios, and cash flow to understand where your business stands.
Learn to see opportunities and risks within your industry through their financial impact on the business statements, ratios and cash flows.

2

Align Capital Allocation with Strategy
Define strategic objectives through financial performance drivers. Learn to quantify the financial impact of business events.
Use strategically integrated frameworks to prioritize opportunities, balancing short-term needs with long-term growth.

3

Navigate Risk and Make Data-Driven Decisions
Build financial resilience by understanding risk factors and mitigation strategies.
Learn to evaluate forward-looking scenarios to stay prepared for market shifts or internal challenges.

4

Collaborate Effectively with Your CFO and Board
Master the art of asking the right financial questions.
Lead discussions that align everyone toward the company's long-term goals.
Key Program Highlights
Tailored Strategic Content for CEOs
Focused exclusively on decision-makers, this program delivers actionable insights and tools designed to help CEOs and executives confidently lead with financial intelligence, align strategy with measurable outcomes, and drive long-term value creation.
Visual Frameworks
Access a suite of custom-designed visual frameworks that simplify complex financial concepts, making it easier to communicate key ideas, build alignment across teams, and implement strategic financial decisions with clarity.
Exclusive Methodology
A unique blend of strategic external perspective, CFO-level financial insights, and advanced business strategy—refined over 15+ years of experience - informs the executive level mindset you will learn in order to successfully turn your vision into long-term business value.
Immediate Impact
From the very first session, gain advanced insights and practical tools you can immediately apply to your business—whether it’s improving capital allocation, optimizing cash flow, or aligning financial plans with strategic objectives.
The Cost of Inaction

Missed Opportunities
How many opportunities have you left on the table because you didn't understand the financial risks—or rewards?

Uninformed Decisions
How many times have you deferred to your CFO without fully understanding their recommendations?

Unrealized Value
How much value could you be leaving on the table because you're not leveraging financial intelligence to make the right decisions?
Meet Your Coach
Oana Labes is a globally recognized business financial strategist with a mission to empower millions of CEOs, CFOs, and executive teams with the strategic financial intelligence needed to drive growth, resilience, and lasting enterprise value.
With over 350,000 LinkedIn followers and a viral digital presence, Oana’s insights have reached over 130,000,000 professionals across the world, helping leaders transform their approach to financial planning.
Her financial training programs, courses and materials are rooted in deep real-world experience. She founded Financiario to bring real-time, automated, CFO financial intelligence, forecasts, reports and dashboards to small and mid-market companies, enabling them to align their financial strategy and business objectives and drive sustainable business value.
As a designated Chartered Professional Accountant (CPA) with an MBA from one of Canada’s top universities, Oana brings deep expertise in strategic financial planning, capital financing, and executive decision-making. Her work with hundreds of companies, from startups to $200M enterprises, has established her as a leading voice in redefining what it means to be a financially intelligent leader.
The Current Cohort Started January 29, 2025
Limited Seats Available
Apply today to join CEOs and executive leaders who are transforming their leadership and creating lasting value through financial intelligence.
Be the Leader Your Business Needs
Your business deserves a leader who understands the numbers. Be that leader.
4 Key Components of the CEO Financial Intelligence Program
Weekly Masterclasses
Live, 90-minute masterclasses every Wednesday for 6 consecutive weeks
12 PM EST / 5 PM GMT
Weekly Q&A
Live Q&A group coaching sessions every Friday for 6 consecutive weeks
12 PM EST / 5 PM GMT
Frameworks Toolkit
Exclusive toolkit packed with infographics & worksheets to help you understand, retain and recall program concepts
Access to Expertise
Opportunity to tailor questions to individual business challenges for access to tailored support and guidance
The CEO Financial Intelligence Program Curriculum

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Week 1: Business Valuation
Financial Intelligence for CEOs, Understanding Business and Shareholder Value

2

Week 2: Understanding Financial Statements
Reading and Interpreting Financial Statements, Connecting the Dots to Critical Insights

3

Week 3: Financial Health & Financial Strength
Assessing Financial Performance, Anticipating Challenges and Opportunities, Linking Data to Decisions

4

Week 4: Long-Range Strategic Financial Planning, Forecasts & Budgets
From 5-Year Strategic Plans to 12-Month Budgets and Keeping Performance on Track with Rolling Forecasts

5

Week 5: Capital Allocation and Performance Management Frameworks
Driving Strategic Objectives through Financial Performance Targets, Capital Allocation as a CEO Superpower

6

Week 6: Ongoing Management & Strategic Communication
Monitoring Performance, Effective Communication of Financial Insights, Building Trust with Critical Stakeholders
Investment
For Individuals:
  • $2,500 upfront or $3,000 in 2 bi-weekly installments
  • Gain access to the full curriculum, live sessions, materials
  • Gain access to weekly live financial intelligence Q&A
  • BONUS: 2x self-paced video masterclasses (8+ hours)
  • BONUS: 10 Essential Cheat Sheets and Checklists
  • LIMITED UPGRADE: Private 1-1 Coaching (contact to inquire)
  • LIMITED UPGRADE: Full Library Access (contact to inquire)
Add Your Team:
  • $1,000 per additional team member.
  • Accelerate results by involving your executive team in the program.
  • Contact us to arrange.
Join a FREE Masterclass for The CEO Financial Intelligence Program
Join one of the upcoming 60 minute, free financial intelligence masterclasses. Learn core financial principles that every CEO and executive leader must master if they want to lead strategically, avoid costly financial pitfalls, and drive sustainable value creation in their organization.
Aligning Strategy with Financial KPIS and OKRs
Capital Allocation for Growth and Resilience
Cash Flow Planning for the Short and Long Term
You'll also get a behind-the-scenes look at the CEO Financial Intelligence Program and Oana will answer any questions you might have.
Transform Your Leadership Today.
Frequently Asked Questions (FAQs)

What exactly is the CEO Financial Intelligence Program?

This is a transformative coaching program designed specifically for CEOs, C-Suite executives, and other high-level business leaders to elevate their financial acumen. The program equips you with the tools, frameworks, and strategic insights to make better financial decisions, align capital allocation with long-term goals, and lead your organization with confidence and clarity.

How is this program different from other CEO training programs?

Most CEO training focuses on general leadership or business strategy. This program is uniquely focused on financial intelligence—the critical skill that underpins all major decisions and drives organizational value. Unlike other programs, we delve deep into how to evaluate financial health, align strategy with financial metrics, navigate risk, and make data-driven decisions to achieve sustainable growth.

Is this program suitable for CEOs without a financial background?

Absolutely. This program is designed to meet CEOs at their current level of financial knowledge. Whether you’re completely new to financial concepts or looking to refine your expertise, the curriculum is structured to build your confidence and capability step-by-step.

Can this program help me challenge my CFO’s recommendations?

Yes. A key focus of this program is empowering you to understand the financial strategies and assumptions presented by your CFO. By mastering strategic financial intelligence, you’ll be able to engage in meaningful discussions, ensure alignment with strategic goals, and hold your team accountable for outcomes.

How much time will I need to dedicate to this program?

The program spans 6 weeks, with weekly live sessions lasting 90 minutes plus additional weekly live Q&A sessions lasting 90 minutes. In addition to the live sessions, we recommend allocating at least 1 hour per week for reviewing materials, applying frameworks, and reflecting on your company’s financial strategies.

Is the program relevant to CEOs of all industries?

Yes. The principles of financial intelligence apply universally across industries. Whether you lead a SaaS startup, a manufacturing company, or a professional services firm, the concepts and tools you’ll learn can be tailored to your unique challenges and opportunities.

Can my executive team join the program?

Yes. We encourage CEOs to bring key members of their leadership team. This not only accelerates results but also ensures alignment across your organization. Contact us to discuss adding more than 10 team members at an additionally discounted rate.

What happens if I miss a live session?

All live sessions are recorded and made available in your program portal within 24 hours. You’ll have lifetime access to these recordings, so you can review them at your convenience.

Will I receive personalized coaching?

The program includes live Q&A sessions where you can get specific advice tailored to your company’s situation. For CEOs seeking deeper 1-on-1 guidance, we offer optional coaching packages at an additional cost.

What if I don’t see results?

This program is designed to deliver actionable insights and measurable outcomes. If you actively participate and implement the frameworks provided, you’ll see significant improvements in your decision-making, strategic alignment, and company performance. That said, results ultimately depend on your commitment and effort.

What kind of ROI can I expect from this program?

Participants have reported clearer decision-making, better alignment of strategy and financial goals, improved stakeholder communication, and tangible growth in revenue and profitability. The skills you gain will compound over time, yielding both immediate and long-term returns for you and your company.

How do I apply for the program?

Simply click the Apply Now button on this page. Complete the application form, and we’ll review it within 48 hours. If selected, you’ll receive an email with next steps to secure your spot.

What does the program cost, and what are the payment options?

The program fee is $2,500 if paid upfront or $3,000 with a flexible 2-payment plan. Discounts are available for adding multiple team members.

When does the next cohort begin?

The next cohort starts on January 29, 2025. Seats are limited, so we encourage you to apply early to secure your place. Have more questions? Reach out to us directly via email at hello@oanalabes.com to discuss how the CEO Financial Intelligence Program can help you achieve your goals.

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