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The CEO Financial Intelligence Program
The next cohort starts August 27th.
Early Bird pricing ends July 15.
Secure your Spot Today.
Most CEOs think they have finance covered.
You’ve got a CFO. You see reports. There’s a budget, maybe even a forecast.
Meanwhile:
✕ Your CFO is drowning in reporting.
✕ The board is asking harder questions.
✕ Lenders keep circling back concerned.
✕ Opportunities are slipping through the cracks.
The Next Cohort starts August 27th.
Your business deserves a leader who leads with strategic financial foresight.
Be that leader.
Limited Seats Available.
Why CEOs Struggle to Make Informed Decisions
The Education Gap
No one teaches CEOs financial intelligence:
  • Not in MBA programs
  • Not in board meetings
  • Not even your own CFO
$3.2M
Lost Value
Average enterprise value lost due to poor financial decisions
68%
Capital Waste
Of CEOs admit to misallocating significant capital
42%
Missed Targets
Performance gap from financial knowledge deficits
The Real Danger: You Don't See It Until It's Too Late
Reactive Leadership
Forced moves by board, bank, or market pressures
Proactive Leadership
Lead with insight, make sharper decisions, protect & grow value
The Consequences of Financial Ignorance
Lost Opportunities
Companies miss critical growth paths and valuation inflection points when executives lack the financial intelligence to recognize them.
Suboptimal Resources
Poor capital allocation decisions compound over time, with the average mid-market company wasting 22-38% of available resources.
Weakened Resilience
Financial blind spots leave businesses vulnerable to market shifts and competitive threats they could have anticipated.
Eroded Trust
When stakeholders lose confidence in your financial acumen, your leadership authority diminishes rapidly across the organization.
The CEO Financial Intelligence Program is the Solution
Master Financial Acumen
Empower yourself to make bold, informed decisions based on solid financial understanding.
Drive Alignment & Value
Ensure every move across your leadership team supports long-term value creation.
Unlock New Confidence
Become a CEO capable of seeing the big picture while mastering the most critical financial details.
Who Is This Program For?
CEOs and Board Members
Who want to move beyond surface-level financials and gain real insight into the numbers that drive performance, risk, and long-term value.
C-Suite Executives
Who are navigating the tension between vision and execution—and need sharper financial thinking to support strategic decisions.
Senior Managers
Who are ready to operate at the next level—building the financial acumen and strategic thinking expected in the C-suite.
What Makes This Program Different?
Financial Intelligence Focus
Exclusively focused on strategic financial acumen CEOs need to drive decisions, unlike broader leadership programs that lack financial depth.
CEO-Centric Approach
Not about becoming your CFO—it's about becoming a CEO who can confidently challenge assumptions, align strategy with resources, and protect value.
Unparalleled Teaching Resources
Delivered using proprietary frameworks that simplify complex financial concepts into practical decision-making tools for immediate implementation.
Meet Your Coach
Oana Labes is a globally recognized strategic finance expert on a mission to make financial intelligence accessible to every business leader.
As one of the top LinkedIn content creators in finance worldwide, her insights have reached over 149 million people, helping CEOs, CFOs, and executive teams make smarter decisions, grow enterprise value, and elevate their careers.
With an audience of more than 450,000+ and a reputation for simplifying complex finance, Oana has reshaped how leaders think about capital, strategy, and risk.
She’s also the founder of Financiario—the only Strategic Finance Platform that works like a CFO. It delivers real-time, self-updating forecasts, reports, and dashboards to help small and mid-market companies lead with confidence and clarity.
A CPA with an MBA from one of Canada’s top business schools, Oana has advised hundreds of companies—from startups to $200M+ enterprises—and is redefining how modern leaders harness finance to drive impact.
4 Key Elements of The Program
Weekly Masterclasses
Live, 90-minute masterclasses every Wednesday for 6 weeks
12 PM EST / 4 PM GMT
Weekly Q&A
Live Q&A group coaching sessions every Friday for 6 consecutive weeks
12 PM EST / 4 PM GMT
Frameworks Toolkit
Exclusive toolkit packed with custom frameworks to help you understand, retain and apply program concepts
Exclusive Community
Get customize answers, solutions and coaching targeted to your individual business challenges.
Join Leaders from Over 15 countries
The Program Curriculum
1
Week 1: Business Valuation
Every CEO and executive needs to understand what their business is worth—and why. This module breaks down the true drivers of business value: not just revenue and profit, but future cash flow potential, risk, capital structure, and leadership strength.
Read more
You’ll learn how investors, lenders, and buyers assess companies, and how your financial decisions today impact valuation tomorrow. We’ll demystify concepts like discounted cash flow, EBITDA, and working capital—and show you how to link your business model, growth plan, and capital strategy to real enterprise value.
Too many CEOs focus only on top-line growth or profitability without understanding how value is actually created or destroyed. This module will show you what really matters—and how to use valuation thinking to make smarter decisions.
By the end of this module, you will:
  • Understand the key drivers of business value and how they apply to your company
  • Learn how to assess your company through a valuation lens
  • Identify steps to increase valuation by improving cash flow, reducing risk, and aligning capital decisions with growth
2
Week 2: Understanding Financial Statements
Financial statements tell the story of your business—if you know how to read them. This module teaches you how to interpret income statements, balance sheets, and cash flow statements so you can ask the right questions, spot red flags, and guide decisions.
Read more
You’ll learn what each statement is really telling you, how they connect, and how to move beyond surface-level KPIs to the insights that matter most. No accounting background needed—just practical skills that give you real control over your company’s financial direction.
A CEO doesn’t need to know how to prepare the financials—but they must know how to use them. This module gives you that power.
By the end of this module, you will:
  • Interpret key financial statements with confidence
  • Identify financial strengths, weaknesses, and performance patterns
  • Connect financial results to your business operations and strategy
3
Week 3: Financial Health & Financial Strength
Growing businesses often look great on paper—but crack under pressure. This module helps you evaluate how resilient and scalable your company really is.
Read more
You’ll learn how to assess your company’s financial health across five dimensions: profitability, liquidity, efficiency, solvency, and cash flow. We’ll show you how to stress-test your numbers, identify weak points, and build safety margins that give you the confidence to pursue bold moves.
Financial strength isn’t about having the biggest bank balance. It’s about being positioned to scale, survive, and thrive—no matter what happens. This module gives you the lens and tools to get there.
By the end of this module, you will:
  • Assess the full financial health of your business using practical tools
  • Identify and strengthen weak spots before they limit your growth
  • Build the financial resilience needed to scale with confidence
4
Week 4: Long-Range Strategic Financial Planning, Forecasts & Budgets
Your past performance is history—what really matters is your ability to plan and perform for the future. In this module, you’ll learn how long-range strategic financial plans are built, how to connect them to your goals, and how to keep your business on track with budgets and rolling forecasts.
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We’ll cover how to align your strategy with your numbers, how to make forecasts that reflect reality—not hope—and how to build plans that make funding, expansion, and investor conversations far easier.
CEOs don’t just set targets—they need a financial roadmap to achieve them. This module helps you build that map.
By the end of this module, you will:
  • Create a 5-year financial plan aligned with your business strategy
  • Build budgets and forecasts that drive execution and accountability
  • Use scenario planning to prepare for upside and downside risks
5
Week 5: Capital Allocation and Performance Management Frameworks

Where you put your money is where your strategy lives. In this module, you’ll learn how to allocate capital —whether it's investing in growth, repaying debt, or distributing to shareholders—and how to track whether those decisions are actually delivering results.
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We’ll cover a 5-step capital allocation framework that helps you prioritize what matters most, evaluate ROI, and balance risk and return. You’ll also discover how to implement performance management systems like OKRs, KPIs and scorecards to keep your team focused, engaged and accountable.
This is where financial leadership separates great CEOs from average ones. When you master capital allocation, you unlock the power to scale with precision and purpose.
By the end of this module, you will:
  • Use a structured framework to allocate capital across competing priorities
  • Evaluate investments using metrics like NPV, IRR, and Free Cash Flow
  • Select KPIs and monitor them with dashboards to drive execution and performance
6
Week 6: Ongoing Management & Strategic Communication
Use strategic storytelling techniques to communicate effectively with your board, investors and also teams. Understand how to work effectively with your CFO and how you can partner with them for ongoing shareholder value creation.
Read more

The most effective CEOs don’t just understand the numbers—they know how to communicate them to align teams, influence investors, and build trust. This module shows you how to turn financials into a compelling story that drives action.
You’ll learn strategic storytelling frameworks, how to deliver board-ready insights, and how to lead your executive team using financial intelligence—even if you don’t have a CFO. We’ll also cover how to anticipate risk, adapt in real time, and manage with foresight instead of hindsight.
This final module brings it all together—empowering you to lead with confidence, insight, and credibility at every table.
By the end of this module, you will:
  • Use financial insights to tell a strategic story and influence decisions
  • Communicate clearly with boards, lenders, and investors
  • Lead your company forward using real-time dashboards, dynamic forecasts and effective risk monitoring
Investment
Next Cohort Starts August 27th
Individuals
$3,000
or
$3,500 in 2 bi-weekly installments
Add a Team Member
$1,500
per team member
Accelerate results by involving your executive team in the program. For every full seat purchased, add a team member at half cost.
What's Included
WORLD CLASS MATERIALS
18 Hours of Live Sessions + All Video Recordings
500+ Slides, Program Notes and 65+ Materials
App Access for On-the-Go Learning
Three Months Complimentary Access to Program Community
Completion Certificate
VALUE PACKED BONUSES
BONUS #1: Cash Flow Masterclass (2.5 hrs on-demand)
BONUS #2: Financial Analysis Masterclass (5.5 hrs on-demand)
BONUS #3: 10 Essential Cheat Sheets and Checklists
BONUS #4: The 12-in-1 Financial Forecast Model
BONUS #5: The Dynamic Financial Statements Model
Join the Next FREE Masterclass for The CEO Financial Intelligence Program
Learn core financial principles that every CEO and executive leader must master if they want to lead strategically, avoid costly financial pitfalls, and drive sustainable value creation in their organization.
1
Align financial strategy with business goals to drive results
2
Allocate capital to maximize profits and shareholder returns
3
Manage cash flow planning to fuel sustainable growth
You'll also get a behind-the-scenes look at the CEO Financial Intelligence Program and a Q&A session.
Transform Your Leadership Today.
Earn Your Prestigious Completion Certificate
Showcase your achievement with our elegant, professional certificate upon program completion.
Display it proudly in your office or add it to your LinkedIn profile to enhance your professional credibility.
Join the elite network of financial leaders who have elevated their financial leadership skills with The CEO Financial Intelligence Program.
Frequently Asked Questions (FAQs)

What exactly is the CEO Financial Intelligence Program?

This is a transformative coaching program designed specifically for CEOs, C-Suite executives, and other business leaders to elevate their financial acumen. The program equips you with the tools, frameworks, and strategic insights to make better financial decisions, align capital allocation with long-term goals, and lead your organization with confidence and clarity.

How is this program different from other CEO training programs?

Most CEO and leadership training focuses on general leadership or business strategy. This program is uniquely focused on financial intelligence—the critical skill that underpins all major decisions and drives organizational value. Unlike other programs, we delve deep into how to evaluate financial health, align strategy with financial metrics, navigate risk, and make data-driven decisions to achieve sustainable growth.

Is this program suitable for CEOs without a financial background?

Absolutely. This program is designed to meet CEOs at their current level of financial knowledge. Whether you’re completely new to financial concepts or looking to refine your expertise, the curriculum is structured to build your confidence and capability step-by-step.

Can this program help me evaluate my CFO’s recommendations?

Yes. A key focus of this program is empowering you to understand the financial strategies and assumptions presented by your CFO. By mastering strategic financial intelligence, you’ll be able to engage in meaningful discussions, ensure alignment with strategic goals, and hold your team accountable for outcomes.

How much time will I need to dedicate to this program?

The program spans 6 weeks, with weekly live sessions lasting 90 minutes plus additional weekly live Q&A sessions lasting 90 minutes. In addition to the live sessions, we recommend allocating at least 1 hour per week for reviewing materials, applying frameworks, and reflecting on your company’s financial strategies.

Is the program relevant to CEOs of all industries?

Yes. The principles of financial intelligence apply universally across industries. Whether you lead a SaaS startup, a manufacturing company, or a professional services firm, the concepts and tools you’ll learn can be tailored to your unique challenges and opportunities.

Can my executive team join the program?

Yes. We encourage CEOs to bring key members of their leadership team. This not only accelerates results but also ensures alignment across your organization. Contact us to discuss adding more than 10 team members at an additionally discounted rate.

What happens if I miss a live session?

All live sessions are recorded and made available in your program portal within 24 hours. You’ll have lifetime access to these recordings, so you can review them at your convenience.

Will I receive personalized coaching?

The program includes live Q&A sessions where you can get specific advice tailored to your company’s situation. For participants seeking deeper 1-on-1 guidance, we offer optional coaching packages at an additional cost.

What if I don’t see results?

This program is designed to deliver actionable insights and measurable outcomes. If you actively participate and implement the frameworks provided, you’ll see significant improvements in your decision-making, strategic alignment, and company performance. That said, results ultimately depend on your commitment and effort.

What kind of ROI can I expect from this program?

Participants have reported clearer decision-making, better alignment of strategy and financial goals, improved stakeholder communication, and tangible growth in revenue and profitability. The skills you gain will compound over time, yielding both immediate and long-term returns for you and your company.

How do I apply for the program?

Simply click the Apply Now button on this page. Complete the application form, and we’ll review it within 24 hours. If selected, you’ll receive an email with next steps to secure your spot.

What does the program cost, and what are the payment options?

This exclusive 6-week - 18 hour live program is currently being offered at the very low Early Bird rate of of $3,000 until July 15, payable upfront - or $3,500 payable in 2 installments. Each additional team member seat is offered at $1,500 until July 15. Discounts are available for adding more than 10 team members.

When does the next cohort begin?

The next cohort begins April 27, 2025. Seats are limited, so we encourage you to apply early to secure your place. Have more questions? Reach out to us directly via email at hello@oanalabes.com to discuss how the CEO Financial Intelligence Program can help you achieve your goals.

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